Using clear and simple language promotes effective communication. In particular, it helps people with cognitive disabilities or who have difficulty reading and people whose first language differs from your own, including people who communicate primarily in sign language.
Provide the definition of a word or phrase used in an unusual or restricted way for the first occurrence of the word or phrase in a Web page. This can be done by linking to a glossary, a definition list (
dl) or by using the
dfn element to identify the defining instance of a word.
If complex words are used provide a way to show how the words are pronounced.
For an ideal user experience be sure to use the following text guidelines:
Heading elements (h1, h2, h3, h4, h5, and h6) allow user agents to automatically identify section headings. To facilitate navigation and understanding of overall document structure, authors should use headings that are properly nested (e.g., h1 followed by h2, h2 followed by h2 or h3, h3 followed by h3 or h4, etc.).
Logotype names (text that is part of a logo or brand name image) should be conveyed through
alt text or by using the image replacement technique.
Provide a mechanism to allow users to display moving, scrolling, or auto-updating text in a static window or area.